Mashama AW16 Official Fashion Film

The official Mashama AW16 Fashion Film. Lensed and produced by KSL.

Mashama’s collection and the overall feel of the show drew heavy inspiration from 24hour Berlin club culture which can be summed up in one word: Berghain! We see her work as high end, rock n roll/club wear.

Gear used was a Sony A7s with a Zeiss 100mm Makro Planar lens. We also used a Blackmagic Design Ursa Mini with our modified Leica 50mm Summicron R lens which resulted in a super cool, highly organic look.

It was a pleasure grading this footage in DaVinci Resolve as the CinemaDNG format gives a very wide latitude in post.

Cheyenne Keuben from Viva Models was outfitted with a GoPro for a unique POV of the runway and super kudos to Masha Ma and Andrej, her creative director, with being totally down with having a model wear a GoPro on the runway!

Stu Stibley did a fantastic show soundtrack in true club fashion with a 128 BPM tempo for to models to groove to!

The show was produced by Daniel Hettmann.